Japan's imperial family has joined Instagram, marking a significant step into the digital age for the world's oldest continuing monarchy. Emperor Naruhito, who took over the throne five years ago, has been determined to bring the royal family into the modern era. The move to join Instagram comes 15 years after Britain's royal family first made their presence known on social media. The Japanese royal family's decision to engage with younger generations and stay relevant in the digital age was inevitable, as younger people increasingly consume content through their phones.

However, those hoping for a more authentic glimpse into the daily lives of the imperial family might be disappointed. The @kunaicho_jp account, which has been active for 48 hours, has so far posted formal and curated content. The pictures and videos uploaded feature Emperor Naruhito, Empress Masako, and their 22-year-old daughter Princess Aiko. The account mainly showcases the family's public appearances, visits to museums, and meetings with other royals. The content is formal and lacks personal notes or reflections.

The Japanese royal family's Instagram account has a cohesive aesthetic, with a melange of beige and grey tones. The captions are written solely in Japanese and provide factual recaps of the events shown in the photos. The account has also turned off the comments function, following a trend seen in the corporate world. This decision prevents brand damage and dilution of content. The Japanese royal family aims to maintain a conservative and safe brand image, reinforcing their position as morally upstanding role models.

The family has traditionally used traditional media channels, such as photography, newspapers, TV programs, and weekly magazines, to communicate with the public. These mediums were used to reinforce a positive yet distant image. With the introduction of Instagram, the family continues this strategy, keeping a certain distance from the public. The Japanese royal family's approach to social media is focused on brand management and controlling the narrative, rather than providing constant content or fostering familiarity with the public.

Original news source: Bonsai and bowing: Japan's royal family join Instagram (BBC)

– News Summary
Instructions: Divide the class into pairs or small groups. Provide each group with a copy of the article. Instruct them to read the article and create a concise summary of the main points. After a designated amount of time, have each group share their summary with the class.
– Opinion Poll
Instructions: Divide the class into small groups. Instruct each group to come up with a list of questions related to the topic of the article. These questions should elicit the opinions of the group members. After the groups have developed their questions, have them take turns asking each other the questions and recording their answers. Once everyone has had a chance to answer the questions, facilitate a class discussion where groups can share their findings and discuss any interesting insights.
– Headline Creation
Instructions: Divide the class into pairs or small groups. Give each group a few minutes to come up with a catchy headline for the article. Encourage them to be creative and think outside the box. After the groups have come up with their headlines, have them share them with the class. As a class, discuss the different headlines and vote on the most interesting or attention-grabbing one.
– Vocabulary Pictionary
Instructions: Select a few key vocabulary words from the article. Write each word on a separate piece of paper and place them in a bag or container. Divide the class into two teams. One member from each team will take turns selecting a word from the bag and without speaking, try to draw a picture that represents the word. The rest of their team must guess the word based on the drawing. The team that correctly guesses the word earns a point. Continue until all the words have been used and then tally up the points to determine the winning team.
– Future Predictions
Instructions: Instruct the students to work individually or in pairs. After reading the article, have them discuss and make predictions about the future of the Japanese royal family's use of social media. Encourage them to consider potential challenges and opportunities that may arise. After a designated amount of time, have each student or pair share their predictions with the class. Facilitate a class discussion to explore different perspectives and ideas.

Japan's imperial family has joined Instagram, ? a significant step into the digital age for the world's oldest continuing monarchy. Emperor Naruhito, who took over the throne five years ago, has been determined to ? the ? family into the modern era. The move to join Instagram comes 15 years after Britain's royal family first made their presence known on social media. The ? royal family's decision to engage with younger generations and stay relevant in the digital age was inevitable, as younger people increasingly consume content through their phones. However, those hoping for a more authentic glimpse into the daily lives of the imperial family might be disappointed. The @kunaicho_jp account, which has been active for 48 hours, has so far posted formal and curated content. The ? and videos uploaded feature Emperor Naruhito, ? Masako, and their 22-year-old ? Princess Aiko. The account mainly showcases the family's public appearances, visits to museums, and meetings with other ?. The content is formal and lacks personal notes or reflections. The Japanese royal ?'s Instagram account has a cohesive aesthetic, with a melange of beige and grey tones. The captions are written solely in Japanese and provide factual recaps of the events shown in the photos. The account has also turned off the ? function, following a trend seen in the corporate ?. This decision prevents brand damage and dilution of content. The Japanese royal family aims to maintain a ? and safe brand image, reinforcing their position as morally upstanding role models. The family has traditionally used traditional media channels, such as photography, newspapers, TV programs, and weekly ?, to communicate with the ?. These mediums were used to reinforce a positive yet distant image. With the introduction of Instagram, the family continues this strategy, keeping a certain distance from the public. The Japanese royal family's approach to social media is ? on ? management and controlling the narrative, rather than providing constant content or fostering familiarity with the public.

1. What are some advantages of the Japanese royal family joining Instagram?
2. How do you think the younger generation in Japan will respond to the royal family's presence on social media?
3. Do you think it's important for the royal family to stay relevant in the digital age? Why or why not?
4. How would you feel if the royal family shared more personal and informal content on Instagram?
5. What do you think is the main reason behind the royal family's decision to join Instagram?
6. Do you think it's necessary for the royal family to maintain a conservative and safe brand image? Why or why not?
7. How do you think the public's perception of the royal family might change with their presence on social media?
8. What are some potential risks or challenges the royal family might face by joining Instagram?
9. How do you think the royal family's approach to social media differs from other public figures or celebrities?
10. Do you think it's important for public figures to control the narrative on social media? Why or why not?
11. How do you think the royal family's presence on Instagram might impact their relationship with the public?
12. What are some ways the royal family could use Instagram to connect with the younger generation?
13. Do you think the royal family's decision to turn off the comments function on Instagram is a good idea? Why or why not?
14. How do you think the royal family's use of traditional media channels compares to their use of social media?
15. What do you think the future holds for the royal family's presence on social media?

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