Wimbledon is famous for its traditional feel and the classic dessert of strawberries and cream. This year, they added a touch of Indian culture to the event. To attract more viewers from India, Wimbledon teamed up with a famous Delhi kulfi maker to serve Indian-style ice cream. They also played Bollywood music during the matches.
The goal was to capture the attention of India's large audience, who usually prefer cricket. By highlighting the excitement of tennis in a familiar cultural way, Wimbledon hoped to appeal to them. They even invited Indian celebrities to the event to make it more popular. These changes worked, as more than two million people in India watched a live match.
India's interest in tennis is growing, and Wimbledon sees this as a chance to become more popular there. They're trying to make tennis more relatable and enjoyable for Indian viewers by reducing cultural barriers. They hope local tastes and Indian culture will create a long-lasting bond. Wimbledon wants to connect deeply with its audience in India by embracing their traditions and interests.
Original news source: Why Wimbledon is serving Indian ice cream and Bollywood beats – BBC News (BBC)
π§ Listen:
π Vocabulary:
Group or Classroom Activities
Warm-up Activities:
1. What sports do you enjoy watching and why?
2. Have you ever tried a new food because of a famous event?
3. What is your favorite type of music and why?
4. Do you know any famous tennis players?
5. Can you name a sport that has grown more popular recently?
π€ Comprehension Questions:
Strawberries and cream.
Indian-style ice cream and Bollywood music.
KUReMAL'S, a Delhi kulfi maker.
By including familiar cultural elements like music and foods.
More than two million.
To widen Wimbledon's appeal in India.
To make the sport more relatable by embracing Indian culture.
π§βοΈ Listen and Fill in the Gaps:
Wimbledon is famous for its feel and the classic dessert of strawberries and cream. This year, they added a touch of Indian culture to the event. To attract more viewers from India, Wimbledon teamed up with a famous Delhi to serve Indian-style ice cream. They also played Bollywood during the matches. The goal was to capture the of India's large audience, who usually prefer cricket. By highlighting the excitement of tennis in a familiar cultural way, hoped to appeal to them. They even Indian celebrities to the event to make it more popular. These changes worked, as more than two million people in India watched a match. India's interest in tennis is , and Wimbledon sees this as a chance to become more popular there. They're trying to make tennis more relatable and enjoyable for Indian viewers by reducing cultural barriers. They hope local tastes and Indian culture will create a long-lasting bond. Wimbledon wants to connect deeply with its in by embracing their traditions and .
π¬ Discussion Questions:
1. Why do you think Wimbledon wanted to attract more Indian viewers?
2. Have you ever watched a tennis match before? What was it like?
3. What are some ways events can attract more people from different cultures?
4. How important do you think celebrities are for promoting events?
5. Do you think traditional events should change to attract new people?
6. Have you ever tried kulfi or any Indian desserts?
7. What cultural elements do you think make an event more exciting?
8. Why is it important for sports events to be inclusive of different cultures?
9. What other sports do you think could become popular in India besides cricket?
10. Do you know any Indian celebrities? How do they influence people?
11. How do you feel about mixing different cultures in sports?
12. Would you like to watch a live sports event? Which one and why?
Individual Activities
ππ Vocabulary Meanings:
Click a dot next to a word, then click the dot next to its meaning to draw a line connecting them.
