Apple is going to open its first stores in India after more than 20 years of selling its products there. The stores will be in Delhi and Mumbai and opened this month. People in India are excited about the stores because Apple products are still seen as a luxury item in India, where most people use smartphones running on Google’s Android system. Apple has been making the iPhone in India since 2017, and last year it started making the iPhone 14 there. Experts say that the new stores will not change Apple’s market share in India dramatically because most of the products are too expensive for many people. However, the stores will still give customers the full Apple experience.
Original news source: Apple India: Can new stores help tech giant win in the country? (BBC)
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Group or Classroom Activities
Warm-up Activities:
– Apple vs Android
Instructions: Ask the students if they have used both Apple and Android products. Have them discuss with a partner which they prefer and why. Encourage them to use English as much as possible.
– Apple Products Vocabulary
Instructions: Write the following words on the board: iPhone, iPad, MacBook, AirPods, Apple Watch. Have the students work in teams to come up with definitions for each word. Then, have each team share their definitions and clarify any misunderstandings.
– Apple Products Comparison
Instructions: Draw a table on the board with the following headings: Product, Price, Features. Have the students work in groups to fill in the table with information about different Apple products (e.g. iPhone SE, iPhone 14, iPad Pro, MacBook Air). Encourage them to use English to describe the features of each product.
– Apple Store Experience
Instructions: Ask the students if they have ever been to an Apple store. Have them discuss with a partner what their experience was like and what they liked/disliked about it. Encourage them to use English to describe their experience as much as possible.
Comprehension Questions:
1. Where is Apple going to open its first stores in India?
2. Are people in India excited about the new Apple stores?
3. What is the most popular smartphone system in India?
4. Has Apple been making the iPhone in India for a long time?
5. What is the newest iPhone that Apple started making in India last year?
6. Will the new Apple stores change the market share in India a lot?
7. Why are most Apple products too expensive for many people in India?
8. What will customers get from the new Apple stores?
Go to answers ⇩
Listen and Fill in the Gaps:
Apple is going to open its first stores in (1)________ after more than 20 years of selling its products there. The stores will be in (2)_________ and opened this (3)________. People in India are excited about the stores because Apple products are still seen as a (4)________ item in India, where most people use smartphones running on Google’s Android system. Apple has been making the iPhone in India since 2017, and last year it started making the iPhone (5)______ there. Experts say that the new stores will not change Apple’s market (6)________ in India dramatically because most of the products are too expensive for many people. However, the stores will still give customers the full Apple (7)_________.
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Discussion Questions:
Students can ask a partner these questions, or discuss them as a group.
1. Do you think this article is good news for Indian people?
2. Do you think Apple products are expensive?
3. What is your favorite smartphone brand?
4. Would you like to visit an Apple store?
5. Do you think Apple stores will be popular in India?
6. Have you ever used an iPhone before?
7. Do you prefer Android or Apple phones?
8. What is your favorite Apple product?
9. Do you think Apple products are worth the price?
10. Do you think Apple stores will be successful in India?
11. Would you like to buy an Apple product?
12. What do you think the full Apple experience is?
13. Do you think Apple should make cheaper products?
14. What other technology brands do you like?
15. How do you think Apple stores will change India?
Individual Activities
Vocabulary Meanings:
Match each word to its meaning.
Words:
1. stores
2. products
3. luxury
4. iPhone
5. market share
6. expensive
7. customers
8. Android
Meanings:
A) A type of phone made by Apple
B) A system used by many smartphones, including those made by Google
C) A way of measuring how much of a product a company sells
D) People who buy things from a shop
E) Places where you can buy things
F) Something that is very valuable and not necessary for life
G) Something that costs a lot of money
H) Things that a company makes and sells.
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Multiple Choice Questions:
1. What is Apple going to do in India?
(a) Make computers
(b) Open stores
(c) Sell Android phones
(d) Close stores
2. Where will the new Apple stores be located?
(a) Delhi and Mumbai
(b) Bangalore and Chennai
(c) Kolkata and Hyderabad
(d) Pune and Ahmedabad
3. Why are people in India excited about the new Apple stores?
(a) Apple products are cheap
(b) Apple products are a luxury item
(c) Apple products are made in India
(d) Apple products are not popular in India
4. What system do most smartphones in India run on?
(a) Apple’s iOS
(b) Amazon’s FireOS
(c) Microsoft’s Windows
(d) Google’s Android
5. When did Apple start making iPhones in India?
(a) 2016
(b) 2017
(c) 2018
(d) 2019
6. What did Apple start making in India last year?
(a) iPhone 11
(b) iPhone 12
(c) iPhone 13
(d) iPhone 14
7. Will the new Apple stores change Apple’s market share in India dramatically?
(a) Yes
(b) No
(c) Maybe
(d) Not mentioned
8. What will the new Apple stores give customers?
(a) The full Apple experience
(b) The full Android experience
(c) The full Microsoft experience
(d) The full Amazon experience
Go to answers ⇩
True or False Questions:
1. Apple is opening its first stores in India this month.
2. The stores will be in Delhi and Mumbai.
3. Apple products are not seen as a luxury item in India.
4. Most people in India use smartphones running on Apple’s iOS system.
5. Apple has been making the iPhone in India since 2017.
6. The new stores will dramatically change Apple’s market share in India.
7. Most of Apple’s products are too expensive for many people in India.
8. The new Apple stores will give customers the full Android experience.
Go to answers ⇩
Write a Summary:
Write a summary of this news article in two sentences.
Writing Questions:
Answer the following questions. Write as much as you can for each answer.
1. What is Apple going to do in India?
2. Where will the new Apple stores be in India?
3. Why are people in India excited about the Apple stores?
4. What is the most popular type of smartphone in India?
5. Will the new Apple stores change the smartphone market in India?
Answers
Comprehension Question Answers:
1. Where is Apple going to open its first stores in India?
– Apple is going to open its first stores in Delhi and Mumbai, India.
2. Are people in India excited about the new Apple stores?
– Yes, people in India are excited about the new Apple stores.
3. What is the most popular smartphone system in India?
– The most popular smartphone system in India is Google’s Android system.
4. Has Apple been making the iPhone in India for a long time?
– No, Apple has only been making the iPhone in India since 2017.
5. What is the newest iPhone that Apple started making in India last year?
– The newest iPhone that Apple started making in India last year is the iPhone 14.
6. Will the new Apple stores change the market share in India a lot?
– No, the new Apple stores will not change the market share in India a lot.
7. Why are most Apple products too expensive for many people in India?
– Most Apple products are too expensive for many people in India because they are seen as luxury items.
8. What will customers get from the new Apple stores?
– Customers will get the full Apple experience from the new Apple stores.
Go back to questions ⇧
Listen and Fill in the Gaps Answers:
1. India
2. Delhi and Mumbai
3. month
4. luxury
5. 14
6. share
7. experience
Go back to questions ⇧
Vocabulary Meanings Answers:
1. stores
Answer: E) Places where you can buy things
2. products
Answer: H) Things that a company makes and sells.
3. luxury
Answer: F) Something that is very valuable and not necessary for life
4. iPhone
Answer: A) A type of phone made by Apple
5. market share
Answer: C) A way of measuring how much of a product a company sells
6. expensive
Answer: G) Something that costs a lot of money
7. customers
Answer: D) People who buy things from a shop
8. Android
Answer: B) A system used by many smartphones, including those made by Google
Go back to questions ⇧
Multiple Choice Answers:
1. What is Apple going to do in India?
Answer: (b) Open stores
2. Where will the new Apple stores be located?
Answer: (a) Delhi and Mumbai
3. Why are people in India excited about the new Apple stores?
Answer: (b) Apple products are a luxury item
4. What system do most smartphones in India run on?
Answer: (d) Google’s Android
5. When did Apple start making iPhones in India?
Answer: (b) 2017
6. What did Apple start making in India last year?
Answer: (d) iPhone 14
7. Will the new Apple stores change Apple’s market share in India dramatically?
Answer: (b) No
8. What will the new Apple stores give customers?
Answer: (a) The full Apple experience
Go back to questions ⇧
True or False Answers:
1. Apple is opening its first stores in India this month.
Answer: True
2. The stores will be in Delhi and Mumbai.
Answer: True
3. Apple products are not seen as a luxury item in India.
Answer: False
4. Most people in India use smartphones running on Google’s Android system.
Answer: True
5. Apple has been making the iPhone in India since 2017.
Answer: True
6. The new stores will dramatically change Apple’s market share in India.
Answer: False
7. Most of Apple’s products are too expensive for many people in India.
Answer: True
8. The new Apple stores will give customers the full Android experience.
Answer: False
Go back to questions ⇧
