Netflix has been facing doubts about its ability to attract new members due to increasing competition, rising prices, and delays in new releases caused by a Hollywood strike. However, the company's recent subscriber growth was driven by its decision to charge an extra fee for multiple households on the same account. Additionally, the launch of a cheaper plan with advertisements accounted for about 30% of sign-ups in countries where it was available.

Netflix believes that its library, which includes a mix of original hits and licensed fan favorites, will continue to attract audiences. The company has been emphasizing its own productions in recent years but acknowledges the importance of licensing as the competitive environment evolves. Analysts predict that licensed material will become even more important as the Hollywood strikes have halted new productions for several months.

Netflix's strong financial position sets it apart from its rivals in the streaming business, as it reported a 7.8% increase in quarterly revenue and $1.67 billion in profits. The company has been trying to encourage customers to switch to the advertising-funded plan, which it sees as having the potential to drive profits. This is one of the reasons for the price hike on its basic plan, which is no longer widely promoted on its website.

Analysts expect Netflix to continue raising prices in the future to protect its profits and cover costs from licensing and new initiatives. The company recently announced plans to open physical destinations for shopping, dining, and Netflix "experiences." Paolo Pescatore, an analyst at PP Foresight, believes that price increases will likely occur annually, similar to traditional pay TV and other services. Following the announcement, Netflix shares jumped more than 10% in after-hours trade.

Original news source: Netflix raises prices despite password crackdown success (BBC)

– News Summary
Instructions: Have students read the article individually or in pairs. Then, ask them to write a summary of the article in their own words. Encourage them to include the main points and key details. After they have finished, have a class discussion to compare and discuss their summaries.
– Opinion Poll
Instructions: Divide the class into pairs or small groups. Ask each group to come up with three questions related to the article that they can use to conduct an opinion poll. For example, "Do you think Netflix's price increase is justified?" or "Would you be willing to switch to the advertising-funded plan?" Once they have their questions, have each group go around and interview other groups or individuals in the class. Afterward, have a class discussion to share and compare the results.
– Vocabulary Pictionary
Instructions: Choose 10 key vocabulary words from the article and write them on the board. Divide the class into two teams. One student from each team will come to the board and choose a word. They must then draw a picture to represent the word while their team tries to guess it. The team that guesses correctly gets a point. Repeat with different students and words until all the vocabulary words have been used. The team with the most points at the end wins.
– Pros and Cons
Instructions: Divide the class into two groups. Assign one group to come up with the pros of Netflix increasing its prices, and assign the other group to come up with the cons. Give them some time to brainstorm and discuss within their groups. Then, bring the class back together and have each group present their arguments. Encourage the class to engage in a respectful debate and discuss the different perspectives on the issue.
– Future Predictions
Instructions: Ask students to imagine they are Netflix executives and have to make predictions about the future of the company. In small groups, have them discuss and write down their predictions for the next 5-10 years. They should consider factors such as competition, technology, and consumer trends. Afterward, have each group present their predictions to the class and discuss the likelihood and potential impact of each scenario.

Netflix is increasing the ? of some of its subscription plans, despite its recent success in cracking down on password sharing. The streaming giant announced that the monthly charges for its basic service in the UK will rise by £1 to £7.99, while the ? ? will increase by £2 to £17.99. This reflects Netflix's growing confidence, as it added 8.8 million subscribers from July to September, the most in over two years. In the US, the premium plan will cost $3 more per month at $22.99, and in France, premium subscribers will pay an ? €2 at €19.99. Netflix has been facing doubts about its ability to attract new members due to increasing competition, rising prices, and delays in new releases caused by a ? strike. However, the company's recent subscriber growth was driven by its decision to charge an extra fee for ? households on the same account. Additionally, the launch of a cheaper plan with advertisements accounted for about 30% of sign-ups in countries where it was available. Netflix believes that its library, which includes a mix of original hits and licensed fan favorites, will continue to attract ?. The company has been ? its own ? in recent years but acknowledges the importance of licensing as the competitive ? evolves. Analysts predict that ? material will become even more important as the Hollywood strikes have ? new productions for several months. Netflix's strong financial position sets it apart from its rivals in the streaming business, as it reported a 7.8% increase in quarterly revenue and $1.67 billion in profits. The company has been trying to encourage customers to switch to the advertising-funded plan, which it sees as having the potential to drive profits. This is one of the reasons for the price hike on its basic plan, which is no longer widely promoted on its website. Analysts expect Netflix to continue raising prices in the future to ? its profits and cover costs from licensing and new ?. The company recently announced plans to open physical destinations for shopping, dining, and Netflix "experiences." ? Pescatore, an analyst at PP Foresight, believes that price increases will likely occur annually, similar to traditional pay TV and other services. Following the announcement, Netflix ? jumped more than 10% in after-hours trade.

1. What is your opinion on Netflix increasing its subscription prices?
2. How would you feel if Netflix started including advertisements in its streaming service?
3. Do you think the price increase will affect Netflix's ability to attract new members? Why or why not?
4. Have you ever shared your Netflix password with someone else? Why or why not?
5. Do you think Netflix's library of original hits and licensed favorites is enough to keep attracting audiences? Why or why not?
6. How do you think the Hollywood strike will impact Netflix's ability to release new content?
7. What do you think about Netflix's decision to open physical destinations for shopping, dining, and "experiences"?
8. Do you think it's fair for Netflix to charge an extra fee for multiple households sharing the same account? Why or why not?
9. How do you think the price increase will affect Netflix's competition in the streaming business?
10. What other streaming services do you use besides Netflix? Why do you choose to use those services?
11. How important is licensing for Netflix's success? Why or why not?
12. Would you be willing to pay more for a premium subscription plan on Netflix? Why or why not?
13. How do you think the price increase will impact Netflix's profits?
14. What do you think about the idea of Netflix offering a cheaper plan with advertisements?
15. Do you think Netflix's strategy of emphasizing its own productions is effective in attracting audiences? Why or why not?

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