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Emerging Social Media Platforms Challenge Established Giants

Emerging platforms like Butterflies AI and Bluesky are reshaping social media dynamics and user experiences.
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Social media is changing quickly, with new platforms popping up to compete with big names like Facebook and X. One of these new platforms is Butterflies AI, which lets users interact with both real people and AI characters. Tech expert Jay Springett joined Butterflies out of curiosity and discovered that it offered a unique experience, almost like a game where AIs tell their own stories. Even though he didn’t use it like regular social media, he found it interesting enough to watch for over six months. This shows that more people are looking for fun and interactive experiences online.

As more users become unhappy with major social media sites, alternatives like Bluesky are becoming popular. Data shows that fewer people are using X every day, and Facebook is also seeing less traffic. Bluesky has gained millions of users by letting people customize their feeds and choose how they want to moderate their content. This different approach gives users more control over their online experience, unlike traditional platforms that are more centralized.

However, making Bluesky as big as Facebook and X is not easy. Experts like Andy Tattersall point out that it’s important to find a balance between making money, keeping users safe, and managing content. At the same time, projects like Free Our Feeds, supported by famous people, are trying to create a more open social media environment using the AT Protocol, which is the foundation of Bluesky. This project wants to address worries about centralized control and ensure social media serves the public good.

Another challenge for new platforms is Metcalfe's Law, which says that a network is more valuable when it has more users. This means that larger networks have more resources, making it tough for smaller platforms to compete. Organizations like the Social Web Foundation are trying to find ways to overcome this challenge by creating platforms that can work together and share content from different services. This way, users can have a smooth experience without depending on just one big platform. Alongside these changes, niche social media apps are also emerging, each offering something different, like Mozi, which encourages real-life connections, and Flipboard's Surf app, which helps users access content from various platforms in one place.

Original news source: What's next for social media? (BBC)

🎧 Listen:

πŸ“– Vocabulary:

1. platforms
2. interact
3. curiosity
4. centralized
5. balance
6. protocol
7. foundation
8. valuable
9. resources
10. overcome
11. niche
12. emerging
13. connections
14. access
15. various

Group or Classroom Activities

Warm-up Activities:

– CHARADES
Instructions: Divide the class into small groups. Each group will take turns acting out different social media-related words or phrases from the article without speaking, while the other groups guess what they are. Examples include "Butterflies AI," "Bluesky," and "real-life connections."
– OPINION POLL
Instructions: Create a set of statements related to the article, such as "Social media is becoming too centralized" or "I prefer using new platforms like Bluesky over Facebook." Students will walk around the classroom and ask their classmates how they feel about each statement, collecting responses to discuss as a class afterward.
– HEADLINE CREATION
Instructions: Have students work in pairs to create catchy headlines for the article, emphasizing the main ideas and the impact of new social media platforms. After they create their headlines, each pair can present their favorite to the class for discussion.
– MIND MAP
Instructions: On a large piece of paper or whiteboard, draw a central circle with "Social Media Changes" written in it. Students will brainstorm and add branches for each major point from the article, such as "Butterflies AI," "User Control," and "Challenges for New Platforms," allowing them to visually organize the information.
– SPEED SUMMARIZING
Instructions: Students will pair up and take turns summarizing sections of the article to each other within a two-minute time limit. After one person summarizes, they switch roles. This will help them practice concise speaking and listening skills while reinforcing their understanding of the article's content.

πŸ€” Comprehension Questions:

1. What is Butterflies AI, and how does it differ from traditional social media platforms?

2. Why did Jay Springett decide to join Butterflies AI, and what did he find interesting about it?

3. How is Bluesky attracting more users compared to major social media sites like Facebook and X?

4. What challenges do new social media platforms face when trying to compete with larger networks?

5. What is the significance of Metcalfe's Law in the context of social media networks?

6. How are projects like Free Our Feeds aiming to improve the social media environment?

7. What role does the Social Web Foundation play in helping smaller platforms compete with larger ones?

8. Can you name two niche social media apps mentioned in the article and explain what each one offers?

🎧✍️ Listen and Fill in the Gaps:

Social media is changing quickly, with new platforms popping up to compete with big names like Facebook and X. One of these new platforms is Butterflies AI, which lets users with both real people and AI characters. Tech Jay Springett joined Butterflies out of curiosity and discovered that it a unique experience, almost like a game where AIs tell their own stories. Even though he didn’t use it like regular social media, he found it interesting enough to for over six months. This shows that more people are looking for fun and interactive experiences . As more become with major social media sites, alternatives like Bluesky are becoming popular. Data shows that fewer people are using X every day, and Facebook is also seeing less traffic. Bluesky has gained millions of users by letting people their feeds and choose how they want to moderate their content. This different approach gives users more control over their online experience, unlike traditional platforms that are more centralized. However, making Bluesky as big as Facebook and X is not easy. Experts like Andy Tattersall point out that it’s to find a balance between money, keeping users safe, and managing content. At the same time, projects like Free Our Feeds, supported by famous people, are trying to create a more open media environment using the AT , which is the foundation of Bluesky. This project wants to address worries about centralized control and ensure social media serves the public good. Another challenge for new platforms is Metcalfe's Law, which says that a network is more valuable when it has more users. This means that larger networks have more resources, making it for smaller to compete. Organizations like the Web Foundation are to find ways to overcome this challenge by creating platforms that can work together and share content from different services. This way, users can have a smooth experience without depending on just one big platform. Alongside these changes, niche social media apps are also emerging, each offering something different, like Mozi, which encourages real-life connections, and Flipboard's Surf app, which helps users access content from various platforms in one place.

πŸ’¬ Discussion Questions:

1. What is your favorite social media platform and why do you like it?
2. How would you feel if a new social media app became more popular than Facebook?
3. Do you think it's important for social media to have both real people and AI characters? Why or why not?
4. Have you ever tried a new social media app? What was your experience like?
5. What do you think makes a social media platform successful?
6. How would you feel if you could customize your social media feed completely?
7. Do you like the idea of more control over your online experience? Why?
8. What is a major problem you think social media faces today?
9. How do you think social media can serve the public good?
10. Do you think smaller social media platforms can compete with giants like Facebook? Why or why not?
11. What do you think about the idea of niche social media apps? Would you use one?
12. How would you feel if social media became more focused on real-life connections?
13. Do you think it’s possible to find a balance between making money and keeping users safe on social media? Why?
14. What is a feature you wish your favorite social media platform had?
15. How do you think social media will change in the next five years?

Individual Activities

πŸ“–πŸ’­ Vocabulary Meanings:

Click a dot next to a word, then click the dot next to its meaning to draw a line connecting them.

Words

1. platforms
2. interact
3. curiosity
4. centralized
5. balance
6. protocol
7. foundation
8. valuable
9. resources
10. overcome
11. niche
12. emerging
13. connections
14. access
15. various

Meanings

(A) Starting to become known or noticed
(B) A state where different things are equal or in the correct proportions
(C) A set of rules or procedures for doing something
(D) To communicate or engage with someone or something
(E) A specific, specialized segment of the market
(F) Online services or sites where people can share and communicate
(G) Relationships or links between people or things
(H) The ability to get or use something
(I) A strong desire to know or learn something
(J) Controlled by a single authority or place
(K) Worth a lot or very useful
(L) Supplies or materials that can be used to help achieve something
(M) The base or groundwork of something
(N) To successfully deal with or get past a problem
(O) Different kinds or types

πŸ”‘ Multiple Choice Questions:

1. What is the name of the new social media platform that allows users to interact with AI characters?
(a) Bluesky
(b) Facebook
(c) X
(d) Butterflies AI
2. Who is the tech expert mentioned in the article that joined Butterflies AI?
(a) Andy Tattersall
(b) Mark Zuckerberg
(c) Elon Musk
(d) Jay Springett
3. What has contributed to the rise of Bluesky as an alternative social media platform?
(a) Celebrity endorsements
(b) Customizable feeds
(c) Video content
(d) Gaming features
4. What is one of the main challenges for new social media platforms according to the article?
(a) User engagement
(b) Advertising revenue
(c) Metcalfe's Law
(d) Privacy concerns
5. What does the project Free Our Feeds aim to address?
(a) User data privacy
(b) Centralized control in social media
(c) Content creation
(d) Video sharing
6. Which organization is mentioned as trying to help smaller platforms compete with larger networks?
(a) Social Web Foundation
(b) Butterflies AI
(c) Bluesky
(d) Facebook
7. What does the Surf app by Flipboard help users do?
(a) Create social media posts
(b) Connect with friends
(c) Access content from various platforms
(d) Play games
8. What type of social media apps are emerging alongside larger platforms?
(a) Niche social media apps
(b) Video streaming apps
(c) E-commerce apps
(d) Blogging platforms

πŸ•΅οΈ True or False Questions:

Tech expert Jay Springett found Butterflies AI mundane and stopped using it after six months.
Social media is evolving quickly with new platforms trying to compete with established ones like Facebook and X.
Experts believe it's challenging for new platforms to grow as large as Facebook and X due to the value of larger networks.
Bluesky is gaining popularity as an alternative to major social media sites like Facebook and X.
Niche social media apps, like Mozi and Flipboard's Surf app, are declining in popularity and failing to offer unique experiences for users.
More users are looking for fun and interactive online experiences instead of traditional social media.
Butterflies AI prohibits users from interacting with real people and restricts communication to only AI characters.
Bluesky restricts users from customizing their feeds and does not offer any options for moderating their content.

πŸ“ Write a Summary:

Write a summary of this news article in two sentences.
Check your writing now with the best free AI for English writing!

Writing Questions:

1. What unique experience did Jay Springett find when he joined Butterflies AI?
2. Why are platforms like Bluesky becoming more popular among users?
3. What challenge do new social media platforms face according to Metcalfe's Law?
4. How does the project Free Our Feeds aim to improve social media?
5. Can you name two niche social media apps mentioned in the article and what they offer?

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