Thatchers' Cloudy Lemon Cider came out in February 2020, while Aldi's Taurus brand was launched in May 2022. Thatchers' lawyers argue that the way Aldi has branded their drink makes people think it's connected to Thatchers. In an interesting move, Martin Howe KC, who represents Thatchers, has asked Judge Mellissa Clarke to do a blind taste test to see how similar the two ciders are.
Thatchers says that they put a lot of work into developing their Cloudy Lemon Cider. They did market research, got feedback, and tested it a lot. They spent Β£3 million on marketing between 2020 and 2022. On the other hand, Aldi's Taurus cider has sold well without much investment in development or marketing. Thatchers thinks that Aldi's success is only because of their investment in the Thatchers product.
Aldi, on the other hand, says that they didn't do anything wrong and that their product is different from Thatchers'. They say that the branding, like the name and logo, makes it clear that it's not the same as Thatchers. They think that the most important part of Thatchers' trademark is the name, and everything else is not as important.
This isn't the first time Aldi has been in a trademark dispute. Earlier this year, they lost a court case against Marks and Spencer over accusations of copying their Christmas gin bottles that light up. The trial between Thatchers and Aldi is still going on, and a decision will be made later.
Original news source: Judge invited to taste test cider in Aldi row (BBC)
π Vocabulary:
Group or Classroom Activities
Warm-up Activities:
– Charades
Instructions: Divide the class into two teams. Choose vocabulary words from the article and write them on separate pieces of paper. One student from each team will come to the front of the class and choose a word without looking. They must then act out the word without speaking, and their team must guess what word they are acting out. The team with the most correct guesses wins.
– News Summary
Instructions: In pairs, students will take turns summarizing the main points of the article to their partner. They should try to include key details and important information. After each summary, the partner can ask questions or request clarification. Then, they will switch roles and repeat the process.
– Opinion Poll
Instructions: Create a list of statements related to the article, such as "Thatchers' Cloudy Lemon Cider is better than Aldi's Taurus cider" or "Aldi's branding is misleading." Divide the class into small groups and give each group a copy of the statements. Students will discuss each statement and indicate whether they agree or disagree by raising their hand or using a thumbs up/down. After discussing each statement, the groups can share their opinions with the class.
– Vocabulary Pictionary
Instructions: Prepare a list of vocabulary words from the article and write them on separate pieces of paper. Divide the class into small groups and give each group a set of the vocabulary words. One student from each group will select a word and draw a picture to represent it, without using any letters or numbers. The other students in the group must guess the word based on the drawing. The group that guesses the most words correctly wins.
– Future Predictions
Instructions: In pairs, students will take turns making predictions about the outcome of the trial between Thatchers and Aldi. They should consider the arguments presented in the article and use modal verbs to express probability, such as "Thatchers will probably win because…" or "Aldi might have a chance if…" After discussing their predictions, they can share their opinions with the class.
π€ Comprehension Questions:
Thatchers and Aldi are in a legal fight over a trademark issue.
Thatchers believes that Aldi is gaining an unfair advantage by copying their Cloudy Lemon Cider in both taste and appearance with their Taurus cider.
Thatchers' Cloudy Lemon Cider came out in February 2020.
Thatchers' representative asked the judge to do a blind taste test to see how similar the two ciders are.
Thatchers spent Β£3 million on marketing their Cloudy Lemon Cider between 2020 and 2022.
Thatchers believes that Aldi's success is only because of their investment in the Thatchers product, as Aldi's Taurus cider has sold well without much investment in development or marketing.
Aldi says that their product is different from Thatchers' and that the branding, like the name and logo, makes it clear that it's not the same.
In a previous trademark dispute, Aldi lost a court case against Marks and Spencer over accusations of copying their Christmas gin bottles that light up.
π§βοΈ Listen and Fill in the Gaps:
Thatchers, a maker from Somerset, is in a legal fight with Aldi, a German store, over a trademark issue. Thatchers says that Aldi has copied their Cloudy Lemon Cider in both and appearance with their Taurus cider. Thatchers believes that Aldi is gaining an unfair advantage by copying their product. The trial started in London on . Thatchers' Cloudy Lemon Cider came out in February 2020, while Aldi's Taurus brand was launched in May 2022. Thatchers' argue that the way Aldi has branded their drink makes people think it's connected to Thatchers. In an interesting move, Martin Howe KC, who represents Thatchers, has asked Mellissa Clarke to do a blind taste test to see how the two ciders are. Thatchers says that they put a lot of work into developing their Cloudy Lemon Cider. They did market , got feedback, and tested it a lot. They spent Β£3 million on between 2020 and 2022. On the other hand, Aldi's Taurus cider has sold well without much investment in development or marketing. Thatchers thinks that Aldi's success is only because of their investment in the Thatchers . Aldi, on the other hand, says that they didn't do anything and that their product is from Thatchers'. They say that the branding, like the name and logo, makes it clear that it's not the same as . They think that the most important part of Thatchers' trademark is the name, and everything else is not as important. This isn't the first time Aldi has been in a trademark dispute. Earlier this year, they lost a court case against and Spencer over of their Christmas gin bottles that light up. The trial between Thatchers and Aldi is still going on, and a decision will be made later.
π¬ Discussion Questions:
1. Have you ever tried cider before? If so, what did you think of it?
2. What do you think about the legal fight between Thatchers and Aldi?
3. How would you feel if someone copied your idea or product without giving you credit?
4. Do you think it's fair for Aldi to copy Thatchers' Cloudy Lemon Cider?
5. Why do you think Thatchers believes that Aldi is gaining an unfair advantage?
6. What do you think about the idea of doing a blind taste test to compare the two ciders?
7. Do you think the name and logo of a product are important for distinguishing it from others? Why or why not?
8. Have you ever bought a product because you thought it was connected to a different brand? If so, what was it?
9. How important do you think marketing and branding are for the success of a product?
10. Do you think Thatchers' investment in the Cloudy Lemon Cider is the main reason for Aldi's success with Taurus?
11. Why do you think Aldi believes that the name is the most important part of Thatchers' trademark?
12. Have you ever been involved in a dispute or disagreement? How did you handle it?
13. What do you think about companies suing each other over trademark issues?
14. Do you think it's common for companies to copy each other's products? Why or why not?
15. If you were the judge in this case, how would you decide? Why?
Individual Activities
ππ Vocabulary Meanings:
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Words
Meanings
π‘ Multiple Choice Questions:
π΅οΈ True or False Questions:
π Write a Summary:
Write a summary of this news article in two sentences.
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