To get a domain name, you have to check if it's available through accredited domain registrars. If it's already taken, you can use a domain brokerage to talk to the current owner and make a deal. Joe Udemme, who is the CEO of Name Experts, says that there's a big increase in the demand for AI-named websites, and they're being sold for a lot of money.

In 2021, the total value of domain names with AI in them went up to $20 million, compared to $7 million the year before. This increase is because new companies want to be online, and some people want to make money by selling these domains. Matt Barrie, who is the CEO of Escrow, says that having a short and easy-to-remember domain name is important for companies because it can help them be seen online and be remembered by customers.

The most wanted website addresses for AI companies are single words with the .ai ending, because they are seen as valuable digital property. But Andrew Rosener, who is the CEO of MediaOptions, says that companies should not pay too much for AI-focused domains unless their business is really focused on AI. Even though the prices are high, the trend of AI-related domain names is expected to keep going because more money is being put into AI and companies want to show off their AI skills.

Original news source: The race to buy AI website addresses (BBC)

– News Reporter Role-play
Instructions: Students pair up and one takes on the role of a news reporter while the other is an expert in the domain name industry. The "reporter" interviews the "expert" on the rising trend of AI-related domain names and their skyrocketing prices, using information from the article. After a few minutes, they switch roles.
– Vocabulary Pictionary
Instructions: Write down AI and domain-related vocabulary from the article on small pieces of paper (e.g., domain, brokerage, accredited, demand, digital property). Divide the class into two teams. One student from a team picks a piece of paper and draws the word for their team to guess. If they guess correctly within a time limit, they score a point.
– Opinion Spectrum
Instructions: Lay out a line on the floor with tape or use an imaginary line. One end is "strongly agree," the other end is "strongly disagree." Read out statements related to the article (e.g., "AI-related domain names are worth their high prices," "Having an AI-related domain name is crucial for a tech company's success"). Students place themselves along the line based on their opinion and discuss their reasoning with nearby classmates.
– Speed Summarizing
Instructions: Students are given one minute to summarize the article as concisely and accurately as possible to a partner. After each student has had a turn, discuss which key points were most commonly included in their summaries and why.
– Future Predictions
Instructions: Ask students to write down or discuss their predictions about the future of AI domain names and their impact on the business world based on trends mentioned in the article. They can consider questions like "Will prices continue to rise?" and "How might this affect new startups?" After writing or discussing, they can share their predictions with the class and provide reasons for their viewpoints.

The demand for website addresses with AI-related names is going up, and this is making the prices for these ? names really high. Ian ?, who started ? AI, had to pay $12,000 for the domain name ? because it was already taken. Other domain names like npc.ai and service.ai were sold for $250,000 and $127,500. To get a domain name, you have to check if it's available through accredited domain registrars. If it's already taken, you can use a domain brokerage to talk to the ? owner and make a deal. Joe ?, who is the CEO of Name Experts, says that there's a big increase in the demand for AI-named websites, and they're being sold for a lot of money. In 2021, the ? value of domain ? with AI in them went up to $20 million, compared to $7 million the year before. This increase is because new companies want to be online, and some ? want to make money by ? these domains. Matt Barrie, who is the CEO of Escrow, says that having a short and easy-to-remember domain name is important for companies because it can help them be seen online and be remembered by customers. The most ? website addresses for AI companies are single ? with the .ai ending, because they are seen as valuable ? property. But Andrew Rosener, who is the CEO of MediaOptions, says that ? should not pay too much for AI-focused ? unless their business is really focused on AI. Even though the prices are high, the ? of AI-related domain names is expected to keep going because more money is being put into AI and companies want to show off their AI skills.

1. What do you think "AI" stands for and can you think of any products or services that use AI?
2. How would you feel if you had to pay a lot of money for a website name you really wanted?
3. Do you think having a cool website name is important for a business? Why or why not?
4. Have you ever tried to create a website? What name would you choose for your site?
5. Why do you think AI-related names are becoming so popular now?
6. How do you think companies decide how much to pay for a domain name?
7. What is your favorite website and what do you like about its name?
8. If you were starting a company, would you pay more for a domain name that includes "AI" or choose a cheaper option? Why?
9. Do you think a short and easy-to-remember website address is important for success online? Why or why not?
10. What is a "digital property" and why do you think it can be valuable?
11. Do you think spending a lot of money on a domain name guarantees a company's success? Why or why not?
12. Can you think of any other domain endings, like .com or .org? Which one do you see the most?
13. How do you think the internet will change in the next 10 years with more AI coming into the picture?
14. Do you believe that AI will be a big part of our future? Why or why not?
15. If you had the chance to invest in technology, would you choose AI? Why or why not?

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