Netflix has recently released viewer data on 99% of its catalogue, providing transparency about the popularity of its shows. The political thriller, The Night Agent, was the most viewed show in the first half of this year, with users around the world spending 812 million hours watching it. This move comes after criticism from actors and writers who demanded higher royalties for shows that performed well on streaming platforms. Netflix's co-chief executive, Ted Sarandos, acknowledged that the lack of transparency had led to distrust in the creator community. However, the company had kept its viewer data private in order to experiment without giving away crucial information to potential competitors.

Netflix believes that this release of viewer data is a significant step forward for the company and the industry as a whole. They hope that the information will provide creators and the industry with deeper insights into their audiences and what resonates with them. Traditionally, Hollywood's creative community relied on viewing figures from audience data firm Nielsen for traditional broadcast and cable television. The What We Watched report ranks 18,000 titles based on the amount of hours viewed between January and June of this year. Netflix plans to release this report every six months, covering nearly 100 billion hours of viewing time.

The report revealed that non-English content accounted for about a third of all viewing on Netflix and that there is still demand for older titles. The top movie on the platform was The Mother, starring Jennifer Lopez, which was watched for over 249 million hours. Netflix emphasized that success on their platform is not solely determined by hours viewed, but also by whether a movie or TV show thrilled its audience and the size of that audience relative to the economics of the title.

With almost 250 million subscribers globally, Netflix is the largest streaming service in the world. Since 2021, the company has been releasing weekly Top 10 and Most Popular lists, showcasing the most-watched movies and TV shows in English and other languages. More than half of the titles released this year appeared on these lists. The report also revealed that 55% of Netflix viewing came from original films and series, while 45% came from licensed titles. Last year, Netflix launched a separate service with advertisements, which requires more transparency as advertisers want information about the popularity of content.

Original news source: Netflix: Users spent 812 million hours watching The Night Agent (BBC)

– News Summary
Instructions: Divide the class into pairs or small groups. Provide each group with a copy of the article. Instruct them to read the article and work together to write a concise summary of the main points. After a designated time, have each group share their summary with the class.
– Opinion Poll
Instructions: Divide the class into pairs. Instruct each pair to choose one aspect of the article to focus on (e.g. Netflix's release of viewer data, the popularity of non-English content, etc.). Give them a few minutes to brainstorm their opinions on the chosen aspect. Then, have pairs go around the class and conduct a mini opinion poll, asking other pairs for their thoughts on the same aspect. After gathering opinions, have pairs share the results with the class.
– Vocabulary Pictionary
Instructions: Choose 10-15 vocabulary words from the article. Write each word on a separate piece of paper or index card. Divide the class into teams. One member from each team will come to the front of the class and randomly choose a word. They must then draw a picture to represent the word, while their team tries to guess the word. The team that guesses correctly gets a point. Repeat with different team members and words until all the words have been guessed. The team with the most points wins.
– Synonym Challenge
Instructions: Write 10 sentences using vocabulary from the article. Replace one word in each sentence with a synonym. Divide the class into pairs or small groups. Give each group a copy of the sentences with the synonyms. Instruct them to work together to identify the original word that has been replaced. After a designated time, have each group share their answers with the class.
– Future Predictions
Instructions: Instruct the class to imagine they are Netflix executives. Divide them into small groups and give each group a few minutes to brainstorm and discuss their predictions for the future of streaming platforms and viewer data transparency. After the discussion, have each group present their predictions to the class, explaining their reasoning behind each prediction. Encourage them to use language such as "I think," "I believe," and "In my opinion."

Netflix has recently released viewer data on 99% of its catalogue, providing ? about the popularity of its shows. The political ?, The Night Agent, was the most viewed show in the first half of this year, with users around the world ? 812 million hours ? it. This move comes after criticism from actors and writers who demanded higher royalties for shows that performed well on streaming platforms. Netflix's co-chief executive, Ted Sarandos, acknowledged that the lack of transparency had led to distrust in the creator community. However, the company had kept its viewer data private in order to experiment without giving away crucial information to ? competitors. ? believes that this release of viewer data is a significant step forward for the company and the industry as a whole. They hope that the information will provide creators and the industry with deeper insights into their audiences and what resonates with them. Traditionally, Hollywood's creative community relied on viewing figures from audience data firm ? for traditional broadcast and cable television. The What We Watched report ranks 18,000 titles based on the amount of hours viewed between ? and June of this year. Netflix plans to release this report every six months, covering nearly 100 billion hours of viewing time. The report revealed that non-English content accounted for about a ? of all viewing on Netflix and that there is still demand for older ?. The top movie on the platform was The Mother, ? Jennifer Lopez, which was watched for over 249 million hours. Netflix emphasized that success on their platform is not solely determined by hours viewed, but also by whether a movie or TV show thrilled its audience and the size of that audience ? to the economics of the title. With almost 250 million subscribers globally, Netflix is the largest streaming service in the world. Since 2021, the ? has been releasing weekly Top 10 and Most Popular lists, showcasing the most-watched movies and TV shows in English and other languages. More than half of the titles released this year appeared on these lists. The ? also revealed that 55% of Netflix ? came from original films and series, while 45% came from licensed titles. Last year, Netflix launched a separate service with advertisements, which requires more transparency as ? want information about the popularity of content.

1. What are your thoughts on Netflix releasing viewer data for its shows?
2. How do you think the release of viewer data will impact the creator community?
3. How important do you think transparency is in the entertainment industry?
4. Do you believe that success on Netflix should be solely determined by hours viewed? Why or why not?
5. How do you feel about the emphasis on audience enjoyment and the size of the audience relative to the economics of a title?
6. What are your thoughts on the demand for non-English content on Netflix?
7. Do you think it's important for Netflix to cater to older titles? Why or why not?
8. How do you think the release of viewer data will affect the way Netflix produces and promotes its content?
9. How would you feel if your favorite show or movie didn't perform well on Netflix?
10. Do you think the release of viewer data will lead to more competition among streaming platforms? Why or why not?
11. How do you think advertisers will benefit from the release of viewer data?
12. What are your thoughts on Netflix's separate service with advertisements?
13. How do you think the release of viewer data will impact the entertainment industry as a whole?
14. Do you believe that viewer data is a reliable measure of a show or movie's quality? Why or why not?
15. How important do you think it is for creators to have insights into their audiences and what resonates with them?

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