Warner Music's Marec Lerche says virtual influencers like Noonoouri give labels more room to experiment and be flexible. They can be in multiple places at once and easily change their style. Noonoouri, as a digital character, has more opportunities than human artists. Lil Miquela started releasing music in 2017 and has millions of views on YouTube.

Real-life musicians might feel uneasy about virtual influencers becoming popstars. They already compete for money in a music industry dominated by streaming. Musicologist Dr. Shara Rambarran thinks virtual influencers will add more competition for musicians who want to show their own music. But she doesn't think virtual influencers will take over completely. There will always be space for everyone.

Noonoouri is not like other artists. She was made using motion capture and advanced graphics, so she can dance, sing, and model virtually. Noonoouri has lots of followers on Instagram, a modeling contract, and a customizable appearance. Her creator, Joerg Zuber, calls her a "lifetime project" and says she was made to talk about global issues in a lifelike, 3D way. To make her unique voice, Zuber combined his own vocals with a singer's melodic track and used algorithms to match and fix the singer's voice.

Some artists, like Grimes and David Guetta, like using AI for music production. But others, like Sting and Ed Sheeran, don't like it. Jamie Njoku-Goodwin, CEO of UK Music, thinks AI is exciting for artists and producers. But he says it's important to understand the rules and laws to make sure AI helps human creativity instead of hurting it.

In conclusion, virtual influencers becoming popstars in the music industry is a growing trend. While some people worry about AI's role in music creation, virtual influencers like Noonoouri and Lil Miquela let labels experiment and be flexible. But they might make it harder for real-life musicians. Even so, virtual influencers won't take over completely. There's space for both virtual and real artists.

Original news source: Can AI popstars make it in the real world? (BBC)

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Instructions: Divide the class into small groups. Instruct each group to create a list of pros and cons related to the topic of virtual influencers in the music industry. After a designated amount of time, have each group share their lists with the class. Encourage a class discussion where students can debate the pros and cons and share their own opinions.
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Instructions: Divide the class into pairs. Instruct each pair to discuss and make predictions about the future of virtual influencers in the music industry. They should consider factors such as the impact of AI, the competition with real-life musicians, and the potential for growth in this industry. After a designated amount of time, have each pair share their predictions with the class. Encourage a class discussion where students can compare and analyze their predictions.

Virtual influencers are becoming popstars in the music industry. These digital characters, like Noonoouri and Lil Miquela, have won Grammy Awards and performed holographic concerts. Noonoouri, created by designer Joerg Zuber, recently signed a record deal with Warner Music, making her the first ? artist for the label. While AI tools helped create her vocals, Warner Music says AI played a ? role. Some ? worry about AI's impact on music creation and if it will copy artists' sound, ?, or image. Warner Music's Marec Lerche says virtual influencers like Noonoouri give labels more room to experiment and be flexible. They can be in ? places at once and easily ? their style. Noonoouri, as a digital character, has more opportunities than human artists. Lil Miquela started releasing ? in 2017 and has millions of views on YouTube. Real-life musicians might feel uneasy about virtual influencers becoming popstars. They already compete for money in a music industry dominated by streaming. Musicologist Dr. ? Rambarran thinks virtual influencers will add more competition for musicians who want to show their own music. But she doesn't think virtual influencers will take over completely. There will always be space for everyone. Noonoouri is not like other ?. She was made using ? capture and advanced graphics, so she can dance, sing, and model virtually. Noonoouri has lots of followers on Instagram, a modeling contract, and a customizable appearance. Her creator, Joerg Zuber, calls her a "lifetime project" and says she was made to talk about global issues in a lifelike, 3D way. To make her unique ?, Zuber combined his own vocals with a singer's melodic ? and used algorithms to match and fix the singer's voice. Some artists, like Grimes and David Guetta, like using AI for music production. But others, like Sting and Ed Sheeran, don't like it. Jamie Njoku-Goodwin, CEO of UK Music, thinks AI is ? for artists and ?. But he says it's important to understand the rules and laws to make sure AI helps human creativity instead of hurting it. In conclusion, virtual influencers becoming popstars in the music industry is a growing trend. While some people worry about AI's role in music creation, virtual influencers like ? and Lil Miquela let labels ? and be flexible. But they might make it harder for real-life musicians. Even so, virtual influencers won't take over completely. There's space for both virtual and real artists.

1. What is a virtual influencer?
2. How would you feel if virtual influencers became more popular than real-life musicians? Why?
3. Do you think virtual influencers will completely take over the music industry? Why or why not?
4. What do you think are the advantages of virtual influencers for music labels?
5. Do you like the idea of virtual influencers having the ability to change their style easily? Why or why not?
6. How do you think real-life musicians might feel about virtual influencers becoming popstars?
7. What do you think are the challenges that real-life musicians face in a music industry dominated by streaming?
8. How do you think virtual influencers will impact musicians who want to show their own music?
9. What do you think are the unique opportunities that virtual influencers have compared to human artists?
10. How would you feel if your favorite musician started using AI for music production? Why?
11. Why do you think some artists like using AI for music production while others don't?
12. Do you think AI helps or hurts human creativity in the music industry? Why?
13. How do you think virtual influencers like Noonoouri and Lil Miquela can talk about global issues in a lifelike way?
14. What do you think are the benefits of using AI to create a unique voice for virtual influencers?
15. What is your opinion on the growing trend of virtual influencers in the music industry?

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