Netflix got a lot of new people signing up at the end of last year because they started cracking down on sharing passwords. They added over 13.1 million new subscriptions in the last three months of 2023, which is the most they've ever had in one quarter since 2020. Even though they were trying to stop password-sharing, a lot of the new members chose the cheapest plan that has ads. This was a surprise because earlier in the year, Netflix was losing subscribers and not making as much money. So they had to come up with new ways to get more people to watch and make more money.
Besides stopping password-sharing, Netflix is also trying out more live events to get new people interested. They just made a deal for $5 billion to bring WWE Raw, a really popular wrestling show, to their platform for the next 10 years. Other streaming companies like Amazon are doing similar things to offer more stuff to watch. Netflix used to not want to have ads, but now they're okay with it because it helps them make more money. They charge less for the plan with ads compared to the one without. But they don't think ads will make a big difference in their growth this year.
Even though some people thought Netflix wouldn't get as many new subscribers without a really popular show, they actually got more than expected last quarter. They said it was because they had a lot of good shows, like a documentary about Beckham and a movie with Adam Sandler. They even got 18 Oscar nominations, which is a big deal. When people heard about all the new sign-ups, the price of Netflix's shares went up by 6% after the stock market closed. Overall, Netflix made over $33.7 billion in 2023, which is 6% more than the year before. They made $5.4 billion in profits.
So, Netflix got a lot of new people signing up because they stopped sharing passwords. They're doing well and plan to raise prices. Even though they stopped password-sharing, a lot of new members chose the cheapest plan with ads. Netflix is also trying out live events to get more people interested. They did really well last quarter because they had good shows and got Oscar nominations.
Original news source: Netflix password crackdown fuels sign-up surge (BBC)
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π Vocabulary:
Group or Classroom Activities
Warm-up Activities:
– News Summary
Instructions: Divide the class into small groups. Give each group a copy of the article. Instruct them to read the article and summarize the main points in 3-4 sentences. After a few minutes, have each group share their summaries with the class.
– Opinion Poll
Instructions: Ask the students to form pairs. Give each pair a set of questions related to the article. Instruct them to take turns asking and answering the questions, and to discuss their opinions on the topics. After a few minutes, have a few pairs share their opinions with the class.
– Vocabulary Pictionary
Instructions: Write down 10-15 key words from the article on separate pieces of paper. Put the papers in a hat or container. Divide the class into two teams. One member from each team will take turns picking a word from the container and drawing it on the board, while their team tries to guess the word. The team with the most correct guesses wins.
– Headline Creation
Instructions: Divide the class into small groups. Assign each group a different headline related to the article. Instruct the groups to create a news headline that captures the main idea of the article. After a few minutes, have each group present their headline and explain why they chose it.
– Think-Pair-Share
Instructions: Pose a discussion question related to the article to the whole class, such as "Do you think Netflix's strategy of stopping password-sharing is effective? Why or why not?" Give the students a few minutes to individually think about their response. Then, have them pair up with a partner and discuss their thoughts. Finally, ask a few pairs to share their opinions with the class.
π€ Comprehension Questions:
Netflix got a lot of new subscribers at the end of last year because they started cracking down on sharing passwords.
Netflix added over 13.1 million new subscriptions in the last three months of 2023.
Netflix was surprised that a lot of the new members chose the cheapest plan with ads.
Netflix is trying out more live events to get new people interested in their platform.
Netflix made a deal for $5 billion to bring WWE Raw, a popular wrestling show, to their platform for the next 10 years.
Netflix is now okay with having ads because it helps them make more money. They charge less for the plan with ads compared to the one without.
Netflix had a documentary about Beckham and a movie with Adam Sandler that helped them get more subscribers. They also got 18 Oscar nominations.
Netflix made over $33.7 billion in 2023.
π§βοΈ Listen and Fill in the Gaps:
Netflix got a lot of new people signing up at the end of last year because they started cracking down on . They added over 13.1 million new subscriptions in the last three months of 2023, which is the most they've ever had in one quarter since 2020. Even though they were trying to stop password-sharing, a lot of the new members chose the plan that has ads. This was a surprise because earlier in the year, Netflix was losing subscribers and not as much money. So they had to come up with new ways to get more people to watch and make more money. Besides stopping password-sharing, Netflix is also trying out more live events to get new people . They just made a deal for $5 billion to WWE Raw, a really popular wrestling show, to their platform for the next 10 years. Other companies like Amazon are doing things to offer more stuff to watch. Netflix used to not want to have ads, but now they're okay with it because it helps them make more money. They charge less for the plan with ads compared to the one without. But they don't think ads will make a big difference in their this year. Even though some thought Netflix wouldn't get as many new subscribers without a really popular show, they actually got more than expected last quarter. They said it was because they had a lot of good shows, like a documentary about and a movie with Adam . They even got 18 Oscar nominations, which is a big deal. When people heard about all the new sign-ups, the price of Netflix's shares went up by 6% after the stock market closed. Overall, made over $33.7 billion in 2023, which is 6% more than the year before. They made $5.4 billion in profits. So, Netflix got a lot of new people signing up because they stopped sharing passwords. They're doing well and plan to raise prices. Even though they stopped password-sharing, a lot of new members the cheapest plan with ads. Netflix is also out live events to get more people interested. They did really well last quarter because they had good and got Oscar nominations.
π¬ Discussion Questions:
1. What is password-sharing and why do you think Netflix wanted to stop it?
2. How do you feel about Netflix adding ads to their cheapest plan? Why or why not?
3. Do you like watching live events? Why or why not?
4. Have you ever watched a wrestling show? How did you feel about it?
5. What do you think about streaming companies like Netflix and Amazon adding more content to watch? Do you think it's a good idea? Why or why not?
6. How important is it for a streaming platform to have popular shows? Why?
7. Have you ever watched a documentary? If so, what was it about and did you enjoy it?
8. How do you think getting Oscar nominations helps a streaming platform like Netflix?
9. Do you think the price of Netflix's shares going up is a good thing? Why or why not?
10. How do you feel about Netflix making over $33.7 billion in one year? Do you think it's fair? Why or why not?
11. Have you ever subscribed to a streaming platform? Which one and why did you choose it?
12. How do you think Netflix can continue to grow in the future?
13. Do you think Netflix raising prices will affect their number of subscribers? Why or why not?
14. How important is it for a streaming platform to have a variety of content? Why?
15. What other types of live events do you think Netflix could offer to attract more people? Why?
Individual Activities
ππ Vocabulary Meanings:
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π‘ Multiple Choice Questions:
π΅οΈ True or False Questions:
π Write a Summary:
Write a summary of this news article in two sentences.
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