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Netflix’s Sign-Ups Surge as Password-Sharing Crackdown Boosts Revenue

Netflix's crackdown on password-sharing led to a surge in sign-ups, with the streaming giant adding over 13.1 million subscriptions in the last quarter of 2022, the highest number since 2020.
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Netflix got a lot of new people signing up at the end of last year because they started cracking down on sharing passwords. They added over 13.1 million new subscriptions in the last three months of 2023, which is the most they've ever had in one quarter since 2020. Even though they were trying to stop password-sharing, a lot of the new members chose the cheapest plan that has ads. This was a surprise because earlier in the year, Netflix was losing subscribers and not making as much money. So they had to come up with new ways to get more people to watch and make more money.

Besides stopping password-sharing, Netflix is also trying out more live events to get new people interested. They just made a deal for $5 billion to bring WWE Raw, a really popular wrestling show, to their platform for the next 10 years. Other streaming companies like Amazon are doing similar things to offer more stuff to watch. Netflix used to not want to have ads, but now they're okay with it because it helps them make more money. They charge less for the plan with ads compared to the one without. But they don't think ads will make a big difference in their growth this year.

Even though some people thought Netflix wouldn't get as many new subscribers without a really popular show, they actually got more than expected last quarter. They said it was because they had a lot of good shows, like a documentary about Beckham and a movie with Adam Sandler. They even got 18 Oscar nominations, which is a big deal. When people heard about all the new sign-ups, the price of Netflix's shares went up by 6% after the stock market closed. Overall, Netflix made over $33.7 billion in 2023, which is 6% more than the year before. They made $5.4 billion in profits.

So, Netflix got a lot of new people signing up because they stopped sharing passwords. They're doing well and plan to raise prices. Even though they stopped password-sharing, a lot of new members chose the cheapest plan with ads. Netflix is also trying out live events to get more people interested. They did really well last quarter because they had good shows and got Oscar nominations.

Original news source: Netflix password crackdown fuels sign-up surge (BBC)

🎧 Listen:

πŸ“– Vocabulary:

1. subscriptions
2. cracking
3. revenue
4. implemented
5. platform
6. documentary
7. nominations
8. shares
9. profits
10. quarter
11. anticipated
12. subscribers
13. strategy
14. content
15. acquisition

Group or Classroom Activities

Warm-up Activities:

– News Summary
Instructions: Divide the class into small groups. Give each group a copy of the article. Instruct them to read the article and summarize the main points in 3-4 sentences. After a few minutes, have each group share their summaries with the class.
– Opinion Poll
Instructions: Ask the students to form pairs. Give each pair a set of questions related to the article. Instruct them to take turns asking and answering the questions, and to discuss their opinions on the topics. After a few minutes, have a few pairs share their opinions with the class.
– Vocabulary Pictionary
Instructions: Write down 10-15 key words from the article on separate pieces of paper. Put the papers in a hat or container. Divide the class into two teams. One member from each team will take turns picking a word from the container and drawing it on the board, while their team tries to guess the word. The team with the most correct guesses wins.
– Headline Creation
Instructions: Divide the class into small groups. Assign each group a different headline related to the article. Instruct the groups to create a news headline that captures the main idea of the article. After a few minutes, have each group present their headline and explain why they chose it.
– Think-Pair-Share
Instructions: Pose a discussion question related to the article to the whole class, such as "Do you think Netflix's strategy of stopping password-sharing is effective? Why or why not?" Give the students a few minutes to individually think about their response. Then, have them pair up with a partner and discuss their thoughts. Finally, ask a few pairs to share their opinions with the class.

πŸ€” Comprehension Questions:

1. Why did Netflix get a lot of new subscribers at the end of last year?

2. How many new subscriptions did Netflix add in the last three months of 2023?

3. What surprised Netflix about the new members who signed up?

4. What is Netflix doing to get new people interested in their platform?

5. What deal did Netflix make to bring a popular wrestling show to their platform?

6. Why is Netflix now okay with having ads?

7. What shows and movies did Netflix have that helped them get more subscribers?

8. How much money did Netflix make in 2023?

🎧✍️ Listen and Fill in the Gaps:

Netflix got a lot of new people signing up at the end of last year because they started cracking down on . They added over 13.1 million new subscriptions in the last three months of 2023, which is the most they've ever had in one quarter since 2020. Even though they were trying to stop password-sharing, a lot of the new members chose the plan that has ads. This was a surprise because earlier in the year, Netflix was losing subscribers and not as much money. So they had to come up with new ways to get more people to watch and make more money. Besides stopping password-sharing, Netflix is also trying out more live events to get new people . They just made a deal for $5 billion to WWE Raw, a really popular wrestling show, to their platform for the next 10 years. Other companies like Amazon are doing things to offer more stuff to watch. Netflix used to not want to have ads, but now they're okay with it because it helps them make more money. They charge less for the plan with ads compared to the one without. But they don't think ads will make a big difference in their this year. Even though some thought Netflix wouldn't get as many new subscribers without a really popular show, they actually got more than expected last quarter. They said it was because they had a lot of good shows, like a documentary about and a movie with Adam . They even got 18 Oscar nominations, which is a big deal. When people heard about all the new sign-ups, the price of Netflix's shares went up by 6% after the stock market closed. Overall, made over $33.7 billion in 2023, which is 6% more than the year before. They made $5.4 billion in profits. So, Netflix got a lot of new people signing up because they stopped sharing passwords. They're doing well and plan to raise prices. Even though they stopped password-sharing, a lot of new members the cheapest plan with ads. Netflix is also out live events to get more people interested. They did really well last quarter because they had good and got Oscar nominations.

πŸ’¬ Discussion Questions:

1. What is password-sharing and why do you think Netflix wanted to stop it?
2. How do you feel about Netflix adding ads to their cheapest plan? Why or why not?
3. Do you like watching live events? Why or why not?
4. Have you ever watched a wrestling show? How did you feel about it?
5. What do you think about streaming companies like Netflix and Amazon adding more content to watch? Do you think it's a good idea? Why or why not?
6. How important is it for a streaming platform to have popular shows? Why?
7. Have you ever watched a documentary? If so, what was it about and did you enjoy it?
8. How do you think getting Oscar nominations helps a streaming platform like Netflix?
9. Do you think the price of Netflix's shares going up is a good thing? Why or why not?
10. How do you feel about Netflix making over $33.7 billion in one year? Do you think it's fair? Why or why not?
11. Have you ever subscribed to a streaming platform? Which one and why did you choose it?
12. How do you think Netflix can continue to grow in the future?
13. Do you think Netflix raising prices will affect their number of subscribers? Why or why not?
14. How important is it for a streaming platform to have a variety of content? Why?
15. What other types of live events do you think Netflix could offer to attract more people? Why?

Individual Activities

πŸ“–πŸ’­ Vocabulary Meanings:

Click a dot next to a word, then click the dot next to its meaning to draw a line connecting them.

Words

1. subscriptions
2. cracking
3. revenue
4. implemented
5. platform
6. documentary
7. nominations
8. shares
9. profits
10. quarter
11. anticipated
12. subscribers
13. strategy
14. content
15. acquisition

Meanings

(A) Breaking or breaking down something
(B) People who sign up to use a service
(C) The act of getting something, like rights or property
(D) Put into action or started using something
(E) The material or information provided by a service like television or the internet
(F) A place or service used for the public exchange of information or entertainment
(G) A period of three months in a financial calendar
(H) Official suggestions for an award
(I) Sign-ups or memberships for a service
(J) Pieces of ownership in a company
(K) Money that is earned by a business after all costs and expenses are paid
(L) A non-fiction film that provides a factual report on a particular subject
(M) A plan or method for achieving a goal
(N) Expected or predicted
(O) Money that a company receives from its business activities

πŸ”‘ Multiple Choice Questions:

1. How many new subscriptions did Netflix add in the last three months of 2023?
(a) Over 10 million
(b) Over 5 million
(c) Over 13.1 million
(d) Over 20 million
2. What was surprising about the new members who signed up for Netflix?
(a) They chose the most expensive plan without ads
(b) They didn't watch any shows or movies
(c) They chose the cheapest plan with ads
(d) They cancelled their subscriptions after signing up
3. Why did Netflix decide to include ads in their platform?
(a) To provide a better viewing experience
(b) To compete with other streaming companies
(c) To annoy their subscribers
(d) To make more money
4. How much money did Netflix spend to bring WWE Raw to their platform?
(a) $5 billion
(b) $10 billion
(c) $1 billion
(d) $500 million
5. What did Netflix do to attract more people to their platform besides stopping password-sharing?
(a) They lowered their prices
(b) They removed all ads
(c) They created their own wrestling show
(d) They added more live events
6. How did people react when they heard about all the new sign-ups for Netflix?
(a) The price of Netflix's shares went up
(b) The price of Netflix's shares went down
(c) People cancelled their Netflix subscriptions
(d) People started sharing passwords again
7. How much money did Netflix make in 2023?
(a) Over $50 billion
(b) Over $33.7 billion
(c) Over $20 billion
(d) Over $10 billion
8. How much profit did Netflix make in 2023?
(a) $1 billion
(b) $5.4 billion
(c) $10 billion
(d) $500 million

πŸ•΅οΈ True or False Questions:

Netflix believes that ads will significantly impact their growth this year.
In addition to cracking down on password-sharing, Netflix is experimenting with hosting more live events to attract new users.
Netflix recently secured a $5 billion deal to bring the popular wrestling show WWE Raw to their platform for the next decade.
Most of the new members who signed up chose the most expensive plan without ads, which was expected for Netflix.
Netflix was gaining subscribers and making a lot of money earlier in the year, so they didn't have to find new ways to attract viewers and increase revenue.
Netflix gained over 13.1 million new subscriptions in the last three months of 2023, which is their highest quarterly increase since 2020.
Netflix used to be against having ads, but they are now accepting them as it helps them generate more income. The ad-supported plan is cheaper than the one without ads.
Despite assurances that Netflix would easily attract new subscribers without a major hit show, they fell short of expectations last quarter due to the failure of shows like a documentary about Beckham and a movie featuring Adam Sandler. They only received 5 Oscar nominations.

πŸ“ Write a Summary:

Write a summary of this news article in two sentences.
Check your writing now with the best free AI for English writing!

Writing Questions:

1. Why did Netflix get a lot of new subscribers at the end of last year?
2. What is one way Netflix is trying to get more people interested in their platform?
3. How did Netflix make more money even though they were losing subscribers earlier in the year?
4. What are some examples of the good shows that helped Netflix get more subscribers last quarter?
5. Why did the price of Netflix's shares go up after the stock market closed?

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