Paul Holmes -
University
English Professor

Free Materials For ESL Teachers and Learners

“Apple” ESL Discussion Questions

I. The Company Background
1. When was Apple Inc. founded?
2. Who were the founders of Apple?
3. What was the first product Apple made?
4. How has Apple changed since it started?
5. What is Apple known for today?

II. Products and Services
6. What are some popular products made by Apple?
7. How does Apple name its products?
8. What services does Apple provide to its customers?
9. How often does Apple release new products?
10. What makes Apple products different from competitors?

III. Apple and Innovation
11. What are some innovative features in the latest Apple iPhone?
12. How has Apple influenced the technology industry?
13. What is Apple’s approach to design and why is it unique?
14. Can you name an environmental initiative by Apple?
15. How does Apple ensure the privacy and security of its users?

IV. Apple in the Global Market
16. In which countries does Apple operate?
17. How does Apple adapt its products for international markets?
18. What is the market share of Apple in the smartphone industry?
19. How does Apple compete with other tech giants?
20. What challenges does Apple face in the global market?

V. Marketing and Branding
21. What is the Apple logo and what does it represent?
22. How does Apple market its products?
23. What role does advertising play in Apple’s success?
24. Can you think of a memorable Apple product campaign?
25. How has Apple’s branding influenced consumer loyalty?

VI. Apple’s Retail Experience
26. What is unique about Apple Stores?
27. How does Apple provide customer service in its stores?
28. What can you do at an Apple Store besides buying products?
29. How do Apple Stores enhance the shopping experience?
30. Why might some people visit an Apple Store even when they don’t plan to buy anything?

VII. Apple’s Corporate Culture
31. What is known about Apple’s company culture?
32. How does Apple encourage creativity among its employees?
33. What kind of jobs are there at Apple?
34. How does Apple support its employees’ professional development?
35. Why do people aspire to work at Apple?

VIII. Economic Impact
36. How does Apple impact the economy in the United States?
37. What is the significance of Apple becoming a trillion-dollar company?
38. How does Apple contribute to job creation?
39. In what ways does Apple invest in innovation?
40. How does Apple’s stock market performance affect investors?

IX. Apple and Education
41. What educational programs does Apple offer?
42. How are Apple products used in schools?
43. What discounts does Apple provide to students and educators?
44. How does Apple support coding and programming education?
45. What resources does Apple offer for learning at home?

X. Apple’s Competitors
46. Who are Apple’s main competitors in the tech industry?
47. How does Apple set itself apart from its competitors?
48. What strategies does Apple use to stay ahead in the market?
49. How do competitive pressures influence Apple’s product development?
50. What can Apple learn from its competitors?

XI. Legal and Ethical Issues
51. What are some legal challenges Apple has faced?
52. How does Apple handle ethical issues such as labor practices?
53. What is Apple’s stance on user data and privacy?
54. How does Apple approach intellectual property and patents?
55. What corporate social responsibility practices does Apple engage in?

XII. The Future of Apple
56. What is expected to be the next big release from Apple?
57. How is Apple investing in future technologies?
58. What role might Apple play in shaping the future of communication?
59. How does Apple work towards sustainability in its future products?
60. What are industry experts saying about the future direction of Apple?