Free Materials For ESL Teachers and Learners

English Newsroom

Learn English through news articles - complete lesson plans, including articles, listening, classroom activities, quiz questions and more!

Scotland’s Overhaul on In-Store Marketing of Unhealthy Foods

New policies in Scotland limit where sugary snacks can be displayed in stores.
Try this article at a different level?

In an effort to curb unhealthy eating habits and promote public health, Scotland has introduced stringent regulations affecting the display and marketing of certain foods in supermarkets. Under the new rules, products high in sugar, fat, or salt, such as sugary drinks and snacks, can no longer be placed in locations that entice consumers, like end-of-aisle displays or near checkout counters.

These regulations apply to all businesses with more than 50 employees, spanning supermarkets, high street retail outlets, and even large restaurants and petrol stations. Promotions like "buy three, get one free" are now prohibited for unhealthy items, with the exception of offers that do not relate to display placement, such as meal deals. The Scottish government is emphasizing transparency in food promotion to encourage healthier choices.

Health experts have noted that over two-thirds of Scottish adults are either overweight or obese, a concerning statistic that prompted these reforms. The Public Health Minister, Maree Todd, stated that visible product placements and promotional strategies significantly impact consumer behavior, leading to excessive consumption of high-calorie items. By restricting these marketing practices, the government aims to steer the public towards making more nutritious decisions.

Online platforms are similarly affected, mandated to remove these unhealthy products from prominent advertisement spaces, such as website homepages. The regulations affect a vast array of products, from common treats like chocolate and crisps to less obvious items such as sweetened almond milk and certain yoghurts, depending on their sugar content.

The Scottish initiative aligns with health policies already in force within England and Wales. Although some industry figures criticize the measures as overly intrusive, the government's stance is steadfast, deeming these actions necessary to achieve significant strides in public health. The new approach aims to dismantle enticing junk food marketing and replace it with opportunities for informed, health-minded decisions by consumers.

Original news source: What are the new rules in Scotland's supermarkets? – BBC News (BBC)

🎧 Listen:

📖 Vocabulary:

1. stringent
2. entice
3. spanning
4. emphasize
5. transparency
6. obese
7. statistic
8. visible
9. steer
10. mandated
11. prominent
12. array
13. initiative
14. aligned
15. intrusive

Group or Classroom Activities

Warm-up Activities:

1. Discuss known strategies supermarkets use to promote certain products.
2. Talk about the last time you noticed a promotional display affecting your purchase decision.
3. Debate the impact of visible product placement on consumer habits.
4. Share your opinion on government intervention in public health matters.
5. Discuss how online advertising affects your buying choices.

🤔 Comprehension Questions:

1. What is the primary aim of Scotland's new regulations?

2. Where can products high in sugar, fat, or salt no longer be placed?

3. How many employees must a business have for the regulations to apply?

4. What has been noted about Scottish adults in relation to obesity?

5. How do the new regulations affect online platforms?

6. What types of products are affected by Scotland's initiative?

7. How does the Scottish government's initiative align with policies in other parts of the UK?

🎧✍️ Listen and Fill in the Gaps:

In an effort to curb unhealthy eating habits and public health, Scotland has introduced stringent regulations the display and marketing of certain foods in supermarkets. Under the new rules, products high in , fat, or salt, such as sugary drinks and snacks, can no be placed in locations that entice consumers, like end-of-aisle displays or near checkout counters. These regulations apply to all businesses with more than 50 employees, spanning supermarkets, high street retail outlets, and even large restaurants and petrol . Promotions like "buy three, get one free" are now prohibited for unhealthy items, with the exception of offers that do not relate to display placement, such as meal deals. The Scottish government is emphasizing transparency in food promotion to encourage healthier . Health experts have noted that over two-thirds of Scottish adults are overweight or obese, a concerning statistic that these reforms. The Public Health Minister, Todd, stated that visible product placements and promotional strategies significantly impact behavior, leading to excessive consumption of high-calorie items. By restricting these marketing practices, the government aims to steer the public towards making more nutritious decisions. Online platforms are similarly affected, mandated to remove these unhealthy products from prominent advertisement , such as website homepages. The affect a vast array of products, from common treats like chocolate and crisps to less obvious such as sweetened almond milk and certain yoghurts, depending on their sugar content. The Scottish initiative aligns with health policies already in force within England and Wales. Although some industry figures criticize the measures as overly intrusive, the stance is , deeming these actions necessary to significant strides in public health. The new approach aims to dismantle enticing junk food marketing and replace it with opportunities for informed, health-minded decisions by consumers.

💬 Discussion Questions:

1. Do you think Scotland's regulations will effectively reduce obesity rates?
2. What is your opinion on government involvement in consumer choices?
3. How do supermarkets in your country handle product placement?
4. Have you ever fallen for a promotional offer? How did it affect your decision?
5. What role should transparency play in food marketing?
6. How have your shopping habits been influenced by product visibility?
7. Do you think other countries should implement similar regulations?
8. How critical are promotions in encouraging unhealthy eating habits?
9. In what ways can consumers be encouraged to choose healthier options?
10. What are the potential downsides to these stringent regulations?
11. How do you balance between wanting a good deal and choosing healthy products?
12. Are there specific foods you avoid based on their marketing or placement?

Individual Activities

📖💭 Vocabulary Meanings:

Click a dot next to a word, then click the dot next to its meaning to draw a line connecting them.

Words

1. stringent
2. entice
3. spanning
4. emphasize
5. transparency
6. obese
7. statistic
8. visible
9. steer
10. mandated
11. prominent
12. array
13. initiative
14. aligned
15. intrusive

Meanings

(A) in agreement
(B) openness or clarity
(C) unwelcome or invasive
(D) excessively overweight
(E) guide or direct
(F) required by law
(G) attract or lure
(H) extending across
(I) easily noticeable
(J) able to be seen
(K) collection or assortment
(L) highlight or give importance
(M) plan or strategy
(N) imposing strict standards
(O) numerical data

🔡 Multiple Choice Questions:

1. What is the main goal of Scotland's new regulations?
(a) To increase supermarket sales
(b) To promote new products
(c) To support local farmers
(d) To curb unhealthy eating habits
2. Which of the following is affected by the new regulations?
(a) Local farmer's markets
(b) Home-cooked meals
(c) End-of-aisle displays
(d) Convenient store snacks
3. How many employees must a business have to be impacted by these rules?
(a) More than 50
(b) More than 10
(c) More than 100
(d) More than 5
4. What is no longer allowed for unhealthy items?
(a) Nutritional labeling
(b) "Buy three, get one free" promotions
(c) Online ordering
(d) Price reductions
5. Who is mentioned as supporting the transparency in food promotion?
(a) Local farmers
(b) Retail store managers
(c) Consumers
(d) The Scottish government
6. How does the Scottish government want to impact consumer behavior?
(a) By restricting marketing practices
(b) By lowering taxes
(c) By increasing sugar content
(d) By closing supermarkets
7. What is the stance of the Scottish government despite criticisms?
(a) Overly intrusive
(b) Financially motivated
(c) Necessary to achieve public health strides
(d) Politically advantageous
8. What are online platforms required to do under the new regulations?
(a) Offer unlimited discounts
(b) Remove unhealthy products from prominent advertisement spaces
(c) Promote local businesses
(d) Feature more adverts

🕵️ True or False Questions:

1. The regulations apply to businesses with more than 50 employees.
2. Maree Todd is the Private Health Minister of Scotland.
3. The initiative aligns with health policies in England and Wales.
4. Promotions like "buy three, get one free" are banned for unhealthy items.
5. Online platforms may ignore their advertisement spaces under old rules.
6. Scotland aims to hinder public health through old food regulations.
7. Over one-third of Scottish adults are neither overweight nor obese.
8. The Scottish government emphasizes transparency in food promotion.

Writing Questions:

1. Write an essay on the pros and cons of limiting product promotions in stores.
2. Describe how supermarket strategies can influence your shopping behavior.
3. Argue for or against government intervention in matters of public health.
4. Explain the possible economic impacts of these new regulations on businesses.
5. Discuss the role of transparency in consumer decision-making.

How about these other Level 4 articles?

Online
Class
Writing
Coach

Feedback