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Sales to kidults, adults who buy toys for themselves, have defied the overall downturn in toy sales, accounting for over a quarter of the UK toy market and worth over £1 billion a year, as adults find toys fun and beneficial for their mental health.

Sales to Kidults: The Growing Market for Adult Toys

Sales to kidults, adults who buy toys for themselves, have defied the overall downturn in toy sales, accounting for over a quarter of the UK toy market and worth over £1 billion a year, as adults find toys fun and beneficial for their mental health.

Cash use in the UK has increased for the first time in a decade, with 19% of purchases made with cash last year, as shoppers become more budget-conscious due to rising prices, according to the British Retail Consortium.

Cash Use Increases in UK as Shoppers Budget

Cash use in the UK has increased for the first time in a decade, with 19% of purchases made with cash last year, as shoppers become more budget-conscious due to rising prices, according to the British Retail Consortium.

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